Premium Sandwich Experience Arrives in Monmouth County

MATAWAN, NJ — August, 2021

Building on the momentum of its wildly popular Spotswood flagship, Panini Bistro has officially opened its second location at 745 NJ-34 in Matawan, NJ. The expansion into Monmouth County marks a significant milestone for the brand — proof that New Jersey's appetite for premium sandwiches extends far beyond the original location, and that Panini Bistro is ready to meet it.

The Matawan location brings the full Panini Bistro experience to Route 34 — one of the most heavily trafficked corridors in Monmouth County — giving commuters, families, and lunch-break regulars a reason to pull over and discover what the buzz is all about.

The menu is identical to the flagship in all the right ways: the same gourmet pressed paninis that made Spotswood a local phenomenon, alongside hot and cold subs, burgers, wraps, salads, crispy wings, breakfast, and desserts. Every item is prepared with the same commitment to quality ingredients and bold, satisfying flavor that has made Panini Bistro synonymous with premium sandwiches in NJ.

"Matawan felt like a natural next step," said a Panini Bistro representative. "The Route 34 corridor is full of people who are looking for something better than average at lunchtime and dinnertime. We're here to be that option — consistently great food, every single visit."

The Matawan opening was met with immediate enthusiasm, with guests driving in from neighboring towns including Aberdeen, Keyport, Old Bridge, and Hazlet to sample the brand for the first time. Social media engagement spiked in the days following the grand opening, with dozens of first-time visitors tagging @thepaninibistro and sharing their go-to orders. For many Monmouth County residents searching for the best panini near them, the new location has quickly become a weekly ritual.

With two thriving locations now anchoring central and coastal New Jersey, Panini Bistro's franchise growth trajectory is becoming increasingly clear. The brand continues to refine and optimize its operations model at each new location, building a foundation for sustainable, quality-driven expansion. Matawan is more than just a second location — it's a statement of intent.